Madewell
The accessible coastal staple — denim first, everything else follows.
Why it’s in the Codex
Madewell is the reliable entry point: great jeans, easy linen, straw bags that look twice their price. It's not the most original brand in the category — it's the one that makes the aesthetic achievable on a Tuesday-afternoon budget.
Signature pieces
Where to start with Madewell.
One of the most-recommended jeans in America, for a reason.
The leather tote that ages better than it photographs.
The easy layer over everything coastal.
Prices approximate and subject to change — check the brand site for current pricing.
Direct link. Some links on Brand Codex 100 may become affiliate links; our picks are editorial first.
If you love Madewell
Where to go next in the Index.
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