Reformation
The mainstream touchstone — sustainable, feminine, and always slightly ahead of the feed.
Why it’s in the Codex
Yael Aflalo built Reformation on a simple bet: sustainability sells better when the clothes are actually pretty. The silhouettes are feminine without being fussy, and the drops move fast. This is the brand your most stylish coworker already wears.
Signature pieces
Where to start with Reformation.
The Ref signature — the dress that shows up at every wedding season.
Matching sets that made sustainability photogenic.
Denim with the same fit logic as their dresses: flattering first.
Prices approximate and subject to change — check the brand site for current pricing.
Direct link. Some links on Brand Codex 100 may become affiliate links; our picks are editorial first.
If you love Reformation
Where to go next in the Index.
The Drop
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